“Blog is dead” echoes everywhere. And indeed it’s been a really long time since blogosphere got a big news. But the latest big news, came from none other than the bid daddy of blogging, sparks a new light. WordPress announced an ad platform exclusive for wordpress bloggers called WordAds.

From the release:

“We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense.”

Well, yeah I hope it will be much better than AdSense or any other ad platforms. I’ve realized that in the past couple of years, ad platforms like that have change the online publishing landscape, for good or worst. Top Notch content creators get their incentive to create more and better contents. But the others are just incenticized to copy, scrap, spam, profit, profit, and profit.

It’s not clear yet how WordPress would make the platform different or (hopefully) better. But if you want to find out, you should meet their criteria (I hope it’s worth the hassle ).